Geo Modernism uses simple geometry, bold composition, and restrained color to turn structure into visual energy. Design teaches you how to see. My influences come from all over graphic design—modernism, editorial design, advertising, typography, collage, posters and books. I can still look at the work of Paul Rand, Saul Bass or Bradbury Thompson and find something to study. Not because I want to reproduce their work. Because great design makes you ask questions. Why does that

Leave enough room for the idea to change its mind. Thinking does not always happen in a straight line.

Notes from the studio on graphic design, visual systems, creative process, and the ideas behind Thought Systems.